J. Frishman Associates

24 July 2010
Contact: Maureen Brennan


J. Frishman & Associates Hired to Develop Vollrath's Efforts to Support Specifying Foodservice Designers

    SHEBOYGAN, WI - July 29, 2010 - The Vollrath Company, the premier manufacturer of serving equipment and smallwares, has retained J. Frishman and Associates to initiate new programs to meet the needs of its consultant customers. Based in Pompano Beach, FL, J. Frishman Associates, the manufacturers' sales consulting firm headed by former ServoLift Eastern President John Frishman, will assist Vollrath by working directly with design consultants to bring the most appropriate food serving and display equipment to market, based on different operators' menus, applications and budgets.

    Vollrath offers the largest breadth and depth of equipment and smallwares products in the industry, providing a one-source solution that enables foodservice operators to run more flexible, efficient and profitable businesses. Vollrath looks forward to partnering with JFA to provide product education on the features and benefits of food serving and display equipment and, ultimately, ensuring that design consultants receive the highest level of product quality, support and service from Vollrath.

    Frishman will also be sharing insights into Vollrath's new comprehensive prep, cook, and serve equipment solutions, explaining to design consultants how Vollrath can help commercial and non-commercial operators quickly and easily produce, serve and display their menu offerings.

    "Vollrath wants to become the design consultant's primary source for fabricated components, countertop and customized serving equipment related to food preparation, cooking and serving. We are confident that our collaboration with J. Frishman and Associates will further support the design consultant community and provide our customers with the most innovative, effective and profitable solutions," noted Paul Egbert, Vollrath's vice president of marketing.

    "We are pleased to be affiliated with a company the caliber of Vollrath and look forward to helping enhance all existing relationships with design consultants," commented JFA's Frishman. "Our goal is to increase the awareness of Vollrath's evolving range of product solutions and enhance specifications and sales in targeted foodservice market segments."

    For more than 135 years, The Vollrath Company, L.L.C., has been setting the standard as a manufacturer of quality equipment and smallwares supplying the foodservice industry. Vollrath offers the largest selection and best value for prep, cook, and serve foodservice solutions. For more information about Vollrath visit www.vollrathco.com or search "Vollrath" to find us on Facebook or Twitter. For media inquiries, contact Maureen Brennan at (312) 946-6075 or via e-mail at mbrennan@msinet.com.

Vollrath Edlund   Insinger   THERMO-KOOL

740 South Federal Highway, #506, Pompano Beach, FL 33062
phone: (954) 781-4521 fax: (954) 943-8062 office: 954-781-4521 shamu@jfrishman.com