J. Frishman Associates

12 November 2008
For Further Information, Contact:
Maureen O'Connor, Office Manager
J. Frishman Associates (954) 781-4521

J. Frishman Associates Adds THERMO-KOOL & Insinger to Client Line-Up

Expanding its foodservice equipment representation portfolio, JFA is now providing sales and marketing management for leading walk-in manufacturer THERMO-KOOL and Insinger's lines of washing and disposing equipment.

    Pompano Beach, FL, November 2008 - J. Frishman Associates, the manufacturing sales consulting firm headed by former ServoLift Eastern President John Frishman, has formed a representation agreement with two more first-tier equipment makers - THERMO-KOOL/Mid-South Industries, Inc. of Laurel, MS, and Insinger Inc. of Philadelphia, PA.

    "We are delighted to announce these new relationships with companies that define innovation and quality in the equipment categories," noted JFA Principal John Frishman. "Our goals for our new clients are to increase brand recognition and sales penetration in targeted foodservice market segments. We will be selling and marketing the full range of Insinger products across the country, while we will be providing similar services for THERMO-KOOL in 11 Western states."

    The addition of Insinger and THERMO-KOOL raises JFA's client total to six, including Henny Penny Co., Refcon Inc., InterMetro Industries and Edlund Co. J. Frishman Associates specializes in representing and promoting custom-fabricated and engineered foodservice equipment to operators in the noncommercial, hospitality and chain restaurant segments. THERMO-KOOL's VP and Manager of Sales/Marketing Teri Brewer commented that, "We are excited to have John on the THERMO-KOOL team. We believe John's expertise and knowledge of the foodservice industry will strengthen THERMO-KOOL's presence and better serve the territory which he will cover."

    Speaking on behalf of 100-year-old Insinger, COO and President E. J. Dealy explained that JFA is expected that, "We partnered with JFA due to the company's experience with end-users and consultants throughout the industry. John Frishman is very effective at aligning the interests of manufacturers and key customers."

Henny Penny   Refcon   Edlund
Metro   Insinger   THERMO-KOOL

740 South Federal Highway, #506, Pompano Beach, FL 33062
phone: (954) 781-4521 fax: (954) 943-8062 shamu@jfrishman.com